E-COMMERCE Theory and Business Applications

In the digital era, e-commerce has evolved from a trend into a business necessity. E-Commerce: Theory and Business Applications, authored by Dr. Rishu Roy, offers a deep dive into the technologies, models, and strategies shaping modern digital commerce.

Structured across six key chapters and enhanced with real-world case studies, the book explains the fundamentals of e-business models, m-commerce, ERP systems, cybersecurity, blockchain, and digital payments, while also examining ethical practices and global trends like e-waste management and e-governance.

It bridges theory and practice, offering learners insights into both conceptual frameworks and market-driven challenges. Whether you're a student of business and technology, a researcher, or an aspiring digital entrepreneur, this book provides a roadmap to understanding and leveraging the e-commerce ecosystem effectively.